Japanese Snacks
A Beginner’s Guide to Popular Japanese Snacks
Japan has a huge variety of snacks, from salty potato snacks and rice crackers to chocolate, biscuits, and gummies. Many of them are easy to find at supermarkets and convenience stores.
Some Japanese snacks are classic favourites that have been loved for generations, while others come in seasonal or limited-edition flavours.
Popular Japanese Snacks 🍫🥔
Savory Snacks 🥔

JagariCo(じゃがりこ)
Crunchy potato sticks with a light and satisfying texture.
Kappa Ebisen(かっぱえびせん)
Light and crispy shrimp-flavoured snacks with a savoury taste.

Kaki no Tane(柿の種)
Small, crunchy rice crackers with a savoury and slightly spicy flavour.
Kabukiage(歌舞伎揚)
Deep-fried rice crackers with a sweet and savoury flavour.
Jaga Bee(じゃがビー)
Crunchy potato sticks with a rich potato flavour.
Karamucho(カラムーチョ)
Spicy potato snacks with a bold chilli flavour.
Umaibo(うまい棒)
A popular puffed corn snack that comes in many flavours.

Pretz(プリッツ)
Thin, crunchy sticks available in sweet and savoury flavours.
Sweet Snacks 🍫

Bisco(ビスコ)
Small biscuits with a light, creamy filling between them.
Almond Chocolate(アーモンドチョコレート)
Whole almonds covered in smooth milk chocolate.
Choco Ball(チョコボール)
Small chocolate-covered snacks with different fillings and textures.
Mugi Chocolate(麦チョコ)
Crispy puffed grains coated in sweet chocolate.
Kinoko no Yama(きのこの山)
Chocolate-topped biscuit snacks shaped like little mushrooms.
Takenoko no Sato(たけのこの里)
Chocolate-covered biscuit snacks shaped like little bamboo shoots.
Apollo(アポロ)
Triangular-shaped chocolates inspired by the Apollo spacecraft, with strawberry and milk chocolate layers.
Caplico(カプリコ)
A light, airy chocolate snack with a crunchy cone-like texture.
Toppo(トッポ)
Crispy biscuit sticks filled with chocolate from the inside.
Koala’s March(コアラのマーチ)
Chocolate-filled biscuits decorated with cute koala designs.
Tabekko Dobutsu(たべっ子どうぶつ)
Animal-shaped biscuits with a light and slightly salty taste.
Tabekko Suizokukan(たべっ子水族館)
Chocolate-infused biscuits shaped like sea creatures.
Shimi Choco(しみチョコ)
Crunchy corn snacks filled with chocolate for a light, crispy texture.
Pocky Gokuboso(ポッキー極細)
Extra-thin biscuit sticks coated in smooth chocolate.
Tirol Choco(チロルチョコ)
Small individually wrapped chocolates available in many flavours and combinations.
Kajyu Gummy(果汁グミ)
Soft and chewy fruit gummies with a juicy fruit flavour.
Puré Gummy(ピュレグミ)
Chewy fruit gummies with a sweet and sour coating.
Chocolate Kouka(チョコレート効果)
Rich dark chocolate in convenient individually wrapped pieces.
Where Can You Buy Japanese Snacks? 🛒
You can find Japanese snacks in many places when you’re travelling around Japan:
- Convenience stores — Easy to find almost everywhere and great for new and seasonal snacks.
- Supermarkets — Usually have a wider selection and can be a cheaper option.
- Drugstores — Many drugstores sell snacks too, often at good prices.
- Don Quijote — A good place to find a wide variety of popular and regional snacks.
💡 Supermarkets, drugstores, and Don Quijote can sometimes be cheaper than souvenir shops, so it’s worth checking these shops before buying a large amount.
Seasonal & Regional Snacks 🍓
Japan also has many limited-edition and regional snack flavours.
You may find seasonal flavours, local specialties, or snacks that are only available in certain areas.
Thoughtful Japanese Snack Packaging 🎁
When you open Japanese snacks, you may notice that the packaging is designed to make them easy to open, eat, and store.
- Easy-open packaging — Some bags have carefully designed openings that make them easier to tear open.
- Individually wrapped pieces — Many snacks are individually wrapped, making them easy to share.
- Resealable bags — Some snacks come in bags that can be closed again after opening.
These small details make Japanese snacks especially convenient for everyday life and sharing with others.


Dietary Information🌿
Japanese snacks can contain ingredients such as wheat, milk, eggs, soy, and nuts, depending on the product.
Some snacks may also contain gelatin or other animal-derived ingredients.
Always check the ingredients if you have allergies or specific dietary requirements.
Discover some of Japan’s favourite snacks and find something new to try! 🍫🥔✨